Providing Market Intelligence for 40 Years

In The News

New research shows DIY is on the rise

New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 percent having professional monitoring.

What is interesting, though, is Parks’ Connected Trends & Disruption in Home Security reports that 52 percent of households that are highly likely to purchase a security system in the next 12 months plan to buy a system that is self-installed.

“Professional installation continues to be the dominant choice for home security systems, but self-installation continues to experience growth,” Dina Abdelrazik, senior analyst, Parks Associates, said in the announcement. “Self-install security systems have made a mark. Self-installed security solutions have the potential to significantly lower the cost of security and, in doing so, expand the market beyond that which is currently serviced by the professionally monitored security industry.”

From the article "New research shows DIY is on the rise" by Paul Ragusa.

Previously In The News

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...

Shoppers Prefer Retailers’ Payment Apps To Apple Pay, Android Pay: Report

“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...