Providing Market Intelligence for 40 Years

In The News

New research highlights rapid growth of 4K TV sales, cord-cutting households

Park Associates, the market research and consulting company, this week released two pieces of research highlighting the continued growth of 4K TV sales and the percentage of U.S. households cutting the cord.

In Connected CE: Trends and Innovation, Parks Associates predicts that 330 million 4K UHD TVs will be sold globally by the end of 2019; compare this to two million such TVs sold by the end of 2013.

56 per cent of U.S. households that plan on purchasing a TV in 2015 think that 4K is an important feature while 44 per cent felt that the price was too high or that the picture quality was not worth the investment.

“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates. “The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”

From the article "New research highlights rapid growth of 4K TV sales, cord-cutting households" by Adam Flomenbaum.

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive