In The News

New iPhone Air Steals Show at Apple Event

September 09, 2025

mobile computing

“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“You have to go thin before you can go foldable,” he told TechNewsWorld. “Thin is in, but thin is also a precursor to the future. And the future is going to be somewhere down the line, maybe next year, maybe the year after that, but somewhere down the line, we’re going to see a foldable iPhone.”

Apple putting a heart monitor into its AirPods Pro 3 and blood pressure detection into its watch are aggressive moves into the health tech sector, Parks’ Goodman argued.

“It potentially sets them up to create a health tracking ecosystem,” he continued. “Apple loves a good ecosystem, so I think there’s potential down the road to integrate some of these new attributes in these devices into an integrated health tracking system.”

From the article, "New iPhone Air Steals Show at Apple Event" by John P. Mello Jr.

Previously In The News

Apple's home head leaves, and new products launch, on HomeKit Insider

We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important pric...

‹
1
2
...
470
471
472
473
474
475
476
...
780
781
›