Providing market intelligence for more than 35 years

“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“You have to go thin before you can go foldable,” he told TechNewsWorld. “Thin is in, but thin is also a precursor to the future. And the future is going to be somewhere down the line, maybe next year, maybe the year after that, but somewhere down the line, we’re going to see a foldable iPhone.”

Apple putting a heart monitor into its AirPods Pro 3 and blood pressure detection into its watch are aggressive moves into the health tech sector, Parks’ Goodman argued.

“It potentially sets them up to create a health tracking ecosystem,” he continued. “Apple loves a good ecosystem, so I think there’s potential down the road to integrate some of these new attributes in these devices into an integrated health tracking system.”

From the article, "New iPhone Air Steals Show at Apple Event" by John P. Mello Jr.

Previously In The News

Here's Why Amazon and Google Could Dominate Home Security

Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...