Providing Market Intelligence for 40 Years

In The News

New iPhone Air Steals Show at Apple Event

“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“You have to go thin before you can go foldable,” he told TechNewsWorld. “Thin is in, but thin is also a precursor to the future. And the future is going to be somewhere down the line, maybe next year, maybe the year after that, but somewhere down the line, we’re going to see a foldable iPhone.”

Apple putting a heart monitor into its AirPods Pro 3 and blood pressure detection into its watch are aggressive moves into the health tech sector, Parks’ Goodman argued.

“It potentially sets them up to create a health tracking ecosystem,” he continued. “Apple loves a good ecosystem, so I think there’s potential down the road to integrate some of these new attributes in these devices into an integrated health tracking system.”

From the article, "New iPhone Air Steals Show at Apple Event" by John P. Mello Jr.

Previously In The News

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...