Providing Market Intelligence for 40 Years

In The News

New iPhone Air Steals Show at Apple Event

“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“You have to go thin before you can go foldable,” he told TechNewsWorld. “Thin is in, but thin is also a precursor to the future. And the future is going to be somewhere down the line, maybe next year, maybe the year after that, but somewhere down the line, we’re going to see a foldable iPhone.”

Apple putting a heart monitor into its AirPods Pro 3 and blood pressure detection into its watch are aggressive moves into the health tech sector, Parks’ Goodman argued.

“It potentially sets them up to create a health tracking ecosystem,” he continued. “Apple loves a good ecosystem, so I think there’s potential down the road to integrate some of these new attributes in these devices into an integrated health tracking system.”

From the article, "New iPhone Air Steals Show at Apple Event" by John P. Mello Jr.

Previously In The News

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...