Providing Market Intelligence for 40 Years

In The News

New iPhone Air Steals Show at Apple Event

“The other thing I think you can take away from this is that thin is also a precursor to foldable,” added Michael Goodman, a senior contributing analyst with Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“You have to go thin before you can go foldable,” he told TechNewsWorld. “Thin is in, but thin is also a precursor to the future. And the future is going to be somewhere down the line, maybe next year, maybe the year after that, but somewhere down the line, we’re going to see a foldable iPhone.”

Apple putting a heart monitor into its AirPods Pro 3 and blood pressure detection into its watch are aggressive moves into the health tech sector, Parks’ Goodman argued.

“It potentially sets them up to create a health tracking ecosystem,” he continued. “Apple loves a good ecosystem, so I think there’s potential down the road to integrate some of these new attributes in these devices into an integrated health tracking system.”

From the article, "New iPhone Air Steals Show at Apple Event" by John P. Mello Jr.

Previously In The News

Report: Netflix’s Password-Sharing Crackdown Not Going Great

Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

Hear the future: IoT voice control

Topping market research firm Parks Associates’ list of Top 10 Consumer IoT Trends in 2017 is this: Voice control is vying to become the primary user interface for the smart home and connected lifestyl...