Providing market intelligence for more than 35 years

In The News

New council will guide family caregivers to available tools

Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awareness about family caregivers and curate those resources.

“How can they be reached or supported if they are not looking for family caregiver support tools because they don’t even know that they are family caregivers?” Inns said.

The group’s first deadline is early 2016, Inns said, at which point the council plans to release a tool that guides family caregivers through a curated list of resources that help them address their particular needs. The council hopes this guide will make it easier for family caregivers to find the resources they need. After this deadline is met, the council will also announce other initiatives they plan to launch.

A number of caregiver-focused startups have made news in the last few months, including Nortek Security and Control (NSC), Verbal Applications, and HelpAround.

And at the end of last year, Parks Associates released research about caregivers and the role digital health devices play in their lives. According to Parks, 41 percent of US caregivers in households with broadband internet use a digital health device. Eight percent use some kind of online tool to coordinate their efforts.

From the article "New council will guide family caregivers to available tools" by Aditi Pai.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....