Providing market intelligence for more than 35 years

In The News

New council will guide family caregivers to available tools

Inns told MobiHealthNews in an email that because family caregivers do not identify as caregivers, they do not seek out the caregiver tools that could help them, so the council wants to build awareness about family caregivers and curate those resources.

“How can they be reached or supported if they are not looking for family caregiver support tools because they don’t even know that they are family caregivers?” Inns said.

The group’s first deadline is early 2016, Inns said, at which point the council plans to release a tool that guides family caregivers through a curated list of resources that help them address their particular needs. The council hopes this guide will make it easier for family caregivers to find the resources they need. After this deadline is met, the council will also announce other initiatives they plan to launch.

A number of caregiver-focused startups have made news in the last few months, including Nortek Security and Control (NSC), Verbal Applications, and HelpAround.

And at the end of last year, Parks Associates released research about caregivers and the role digital health devices play in their lives. According to Parks, 41 percent of US caregivers in households with broadband internet use a digital health device. Eight percent use some kind of online tool to coordinate their efforts.

From the article "New council will guide family caregivers to available tools" by Aditi Pai.

Previously In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...