Streaming services are increasingly turning to bundles in an attempt to combat subscriber churn. With the average US consumer spending dropping from $90 to $64 per month, according to the research firm Parks Associates, it’s easy for a person to drop a single service if they’re not using it much.
From the article, "New Bundle Combines Disney+, HBO Max, and Hulu, Starting at $16.99 Per Month" by Ivan Jenic.
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