Providing Market Intelligence for 40 Years

In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and platforms, according to new research.

Parks Associates’ latest quarterly survey of 10,000 U.S. broadband households found that almost half of consumers rank data security and privacy issues as their greatest concerns about connecting devices to the Internet, compared to other problems they may encounter, such as with tech support. Forty percent of the respondents say they have experienced a privacy or security problem with a connected device in the past year, most commonly viruses and malware.

“Our most recent data reveals that almost half of U.S. broadband households are ‘very concerned’ [rating 6-7 on a 7-point scale] about hackers getting control of connected devices and hackers getting access to data from the device,” says Parks Associates Research Analyst Brad Russell. “In tracing trending changes on these consumer attitudes from 2014 to 2016, we find that while the total share of consumers who are ‘concerned’ [rating 5-7] has not appreciably changed, the share of those that are ‘very concerned’ has grown by 6% to 7%. Similarly, the share of consumers who are ‘not concerned [rating 1-3] has shrunk by about half.”

From the article "Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices" by Rodney Bosch.

Previously In The News

Smart Home Integration: Dealers Face Big Challenges

According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households lo...

Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report

Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates. Parks Associates report a...

Soaring Memory Prices Dampen Demand for Budget Smartphone

Rising DRAM costs are one of several factors increasing the cost of developing next-generation connected devices, observed Elizabeth Parks, president and CMO of Parks Associates, a Dallas-based market...

Data: US cable providers lost 280,000 broadband subs in Q1

Research from Parks Associates’ Broadband Market Tracker shows broadband subscriber losses among the largest cable providers in the US continue to lessen as operators strengthen customer retention eff...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive