Providing market intelligence for more than 35 years

In The News

Netgear Orbi – Tri-band WiFi For Your Entire Home

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increasing number of OTT video service options. In the U.S. market, the average broadband household has over seven connected CE devices that can stream video. In addition, emerging smart home devices require always-on connectivity to function properly. Consumers have come to expect ubiquitous, high-speed connections throughout the home and rely on Wi-Fi for the in-home connectivity and bandwidth that they need.”

From the article "Netgear Orbi – Tri-band WiFi For Your Entire Home" by Nathan Kirsch.

Previously In The News

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple T...