Netflix had been considered relatively immune to price increases because a high percentage of its customers say they are very satisfied with the service. Just 9 percent of Netflix's customer base had canceled the service in the prior year -- a ditch level lower than other major video services including Amazon, according to research from Parks Associates.
From the article "Netflix's Distracting Buffering" by Shira Ovide.
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
