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Netflix's Competitors Are Quickly Closing The Gap in A Crucial Area

Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. Only 9% of its subscriber base had canceled in the last year, Parks Associates found, compared to Hulu, which saw a full half of its current subscriber base cancel in the last year.

From the article "Netflix's Competitors Are Quickly Closing The Gap in A Crucial Area" by Nathan McAlone.

Previously In The News

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses

Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

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