Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates.
From the article, "Netflix Reportedly Plans To Open Physical Stores With Themed Food, Meet-and-Greets, and Merch" by Shelby Brown
This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of...
Meanwhile, in a similarly unsettling development for Apple, the company appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction --...
What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form...
Meanwhile, the latest data from Parks Associates’ OTT Video Market Tracker confirm that while Millennials’ viewing consumption habits do differ somewhat from the broader population’s, they aren’t will...
