Providing market intelligence for more than 35 years

In The News

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service HBO Now, which counts 1 million subscribers, according to Dallas consulting firm Parks Associates.) The most successful producer of TV content in recent history -- 15 straight years as top Emmy award winner -- would be owned by a distributor. Nonetheless, binge-watching could threaten HBO's business model, by which cable TV operators charge subscribers extra for a network that sustains interest in the very act of watching linear TV.

From the article "Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows" by Leon Lazaroff.

Previously In The News

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped fro...