Providing Market Intelligence for 40 Years

In The News

Netflix, Prime Video have most-loyal subscribers, study reveals

Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates.

The evolving streaming landscape sees households experimenting with various services to build their personalized content stacks, notes Eric Sorensen, director of Parks Associates’ Streaming Video Tracker report.

“Households are still experimenting with different services as they evolve over time to build their own service stack,” Sorensen said. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount Plus and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services.”

Sorensen observes that premium service subscriptions, averaging around two years, indicate consumers derive better value from consolidated content, shaping the evolving dynamics of the streaming industry.

From the article, "Netflix, Prime Video have most-loyal subscribers, study reveals" from The Desk

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive