Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).
Low-cost ad-supported plans are the single strongest retention lever in streaming, outperforming loyalty pricing, pause options, and flexible billing, Parks Associates found (February 10, 2026).
The timing sharpens the risk. Affordability has overtaken content as the dominant reason consumers cancel streaming services, Parks Associates found (February 10, 2026) 30% of subscribers in 2025 cited cutting household expenses as their top reason for canceling, up from 26% in 2020.
From the Gadget Hacks article, "Netflix Price Increase 2026: New Rates for Every Subscription Tier"
However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of existin...
At last tally, Apple ranked fourth behind Roku, Amazon and Google in terms of streaming media player market share in the U.S., according to Park Associates. In other Apple TV news, SiriumXM just re...
In the home, Parks Associates estimates that nearly 50 percent of U.S. broadband households use a personal assistant through an application or dedicated device. And currently 10 percent of U.S. broadb...
Recently, Parks Associates tested consumer interest in smart home devices that can detect potential damage or loss due to water, fire, and theft and then notify the homeowners and/or take automated st...
