Providing Market Intelligence for 40 Years

In The News

Netflix Price Increase 2026: New Rates for Every Subscription Tier

Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026). 

Low-cost ad-supported plans are the single strongest retention lever in streaming, outperforming loyalty pricing, pause options, and flexible billing, Parks Associates found (February 10, 2026). 

The timing sharpens the risk. Affordability has overtaken content as the dominant reason consumers cancel streaming services, Parks Associates found (February 10, 2026) 30% of subscribers in 2025 cited cutting household expenses as their top reason for canceling, up from 26% in 2020. 

From the Gadget Hacks article, "Netflix Price Increase 2026: New Rates for Every Subscription Tier"

Previously In The News

Hot Item: Millennial 'Smart Home' Owners Want Voice Control

Looking for a tech Christmas present? Having voice control such as those Amazon "Echos" and Google "Home" devices we see advertised more every day is a big priority for young home owners and nearly ha...

Really Want A Smart Home? Cybersecurity Worries 60% Of Possible Device Buyers

Research firm Parks Associates threw some cold water on the red-hot Internet of Things hype at the CES Show in Las Vegas with the new research report published Wednesday. although the report also high...

Real IoT: In-home Wi-Fi Demand Surges As Users Link More Devices

More than 70 percent of households with broadband access now utilize in-home Wi-Fi, and the availability of fast connectivity is encouraging users to link more devices than ever, says Parks Associates...

Cable Gaining in a Shrinking Pay-TV World

The current state of the video market is hardly cause for celebration, however, as streaming video continues to take hold. In fact, more consumers now subscribe to either free or paid streaming servic...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive