Providing Market Intelligence for 40 Years

In The News

Netflix price hike probably not the last for cord cutters

Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98. 

From the article "Netflix price hike probably not the last for cord cutters" by Mike Snider.

Previously In The News

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Oculus Quest Standalone VR Headset Launches

A tech reviewer from the Verge reported that Oculus’ Insight system “genuinely seems to work,” noting previous bad experience with similar “inside-out” headset tracking on other devices. It is yet to...

Security trends to watch for in 2023

There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...