Providing Market Intelligence for 40 Years

In The News

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV, Showtime and CBS moved up or entered the list over the past year. Parks Associates’ list of top 10 OTT video services, ranked by number of paid subscribers, excluding transactional or ad-based services, is based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker using multiple consumer surveys, network traffic data, and reported OTT video service provider information.

From the article "Netflix Leads OTT Service In The US" by www.televisionpost.com

Previously In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...