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In The News

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new online options pales in comparison to the advertising revenue racked up from traditional TV viewing.

Parks reported if a U.S. household subscribed to any OTT service, more than half of them were signed up with Netflix. Netflix was also the best performer on limiting cancellations, or what is known as churn. In the past 12 months, 5 percent of U.S. broadband households cancelled their Netflix account, which was 9 percent of the company’s current subscriber base.

From the article "Netflix Is King of Paid Streaming, Study Says" by Joan E. Solsman.

Previously In The News

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Most house hunters apparently don't want to bargain hunt the old-fashioned way. Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Pa...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Survey: Internet-Only TV Households Reach 17%

In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...

OTT Video Fast Becoming Mainstream in the US with Majority Opting to Watch on TV, says Parks Associates

Over 50% of U.S. broadband households now watch Internet video on a television screen, according to a new connected entertainment research deliverables by market research firm, Parks Associates. Th...

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