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Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday.

But the rest of the over-the-top market doesn’t need to fear: More people in the U.S. are joining up to these services overall, which include the likes Netflix, Amazon Prime, Hulu and HBO Now. High-speed-Internet households that subscribe to a streaming video service rose to 64 percent from 59 percent, according to a study from researcher Parks Associates.

From the article "Netflix Is King Of Paid Streaming, Study Says" by Joan E. Solsman.

Previously In The News

YouTube Red Climbs the List of Top Ten OTT Platforms

In the world of OTT platforms there is no question that in the US the top 3 services are Netflix, Amazon, and Hulu. But where does streaming services like HBO, SlingTV, and Starz fall into the mix? To...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...

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