Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday.
But the rest of the over-the-top market doesn’t need to fear: More people in the U.S. are joining up to these services overall, which include the likes Netflix, Amazon Prime, Hulu and HBO Now. High-speed-Internet households that subscribe to a streaming video service rose to 64 percent from 59 percent, according to a study from researcher Parks Associates.
From the article "Netflix Is King Of Paid Streaming, Study Says" by Joan E. Solsman.
New results from Parks Associates‘ most recent quarterly survey show more consumers are opting for Smart TVs than ever before. According to the survey among 10,000 US broadband households, Smart TVs a...
“As far as a timeline, three to five years seems a little aggressive,” said Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From th...
OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV ma...
More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...
