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Netflix Has Lowest OTT US Subscriber Churn Rates

April 18, 2016

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months,” he said. “Popular shows or events, such as HBO’s Game of Thrones or WWE Network’s Wrestlemania, can be beneficial in terms of attracting users.”

From the article "Netflix Has Lowest OTT US Subscriber Churn Rates" by www.iptv-news.com

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About Parks Associates

Netflix Has Lowest OTT US Subscriber Churn Rates

Previously In The News

Could streaming giants start to clamp down on password sharing?

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

Comcast is totally okay with you not having an Xfinity set-top box

The U.S. has nearly 300 OTT services to choose from

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