In The News

Netflix Has $5 Billion to Burn on Content in Global Expansion

January 06, 2016

Global licensing is always expensive, according to Glenn Hower, a research analyst at Parks Associates. But Netflix’s approach runs against the norms of global rights, which break everything up regionally, he said. Attempts to bust up the institutions of licensing probably comes at a premium, Hower said.

The consumer behaviors in many of 2016’s new markets differ from the places where Netflix is strongest now.

From the article "Netflix Has $5 Billion to Burn on Content in Global Expansion" by Joan E. Solsman.

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About Parks Associates

Netflix Has $5 Billion to Burn on Content in Global Expansion

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

Viacom To Target Ads On Roku Streaming Boxes

Privacy Is IoT’s Highest Hurdle

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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