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Netflix Has $5 Billion to Burn on Content in Global Expansion

Global licensing is always expensive, according to Glenn Hower, a research analyst at Parks Associates. But Netflix’s approach runs against the norms of global rights, which break everything up regionally, he said. Attempts to bust up the institutions of licensing probably comes at a premium, Hower said.

The consumer behaviors in many of 2016’s new markets differ from the places where Netflix is strongest now.

From the article "Netflix Has $5 Billion to Burn on Content in Global Expansion" by Joan E. Solsman.

Previously In The News

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Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

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