Netflix was a game changer in how people consumed entertainment — it allowed people access to content whenever they want it and pioneered binge-content. One of the loopholes of the online streaming service is subscription sharing, where users share their account with friends, family, and anyone they trust with their password.
In theory, this phenomenon of sharing a Netflix subscription is a business model obstacle for the company. Earlier this summer, a report from Parks Associates found that one-in-five young adults living in the U.S. are using someone else’s streaming video service instead of their own.
From the article "Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords" by Susmita Baral.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
