Providing market intelligence for more than 35 years

In The News

Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords

Netflix was a game changer in how people consumed entertainment — it allowed people access to content whenever they want it and pioneered binge-content. One of the loopholes of the online streaming service is subscription sharing, where users share their account with friends, family, and anyone they trust with their password.

In theory, this phenomenon of sharing a Netflix subscription is a business model obstacle for the company. Earlier this summer, a report from Parks Associates found that one-in-five young adults living in the U.S. are using someone else’s streaming video service instead of their own.

From the article "Netflix CEO Reed Hastings Doesn't Mind That You're Sharing Passwords" by Susmita Baral.

Previously In The News

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive