Providing market intelligence for more than 35 years

In The News

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix subscribers had been loyal till last year, as a recent study by Parks Associates revealed that its users were far less likely to discontinue the service, compared to those of Amazon’s Prime Instant Video and Hulu. However, Netflix has seen a relatively larger number of cancellations this year, particularly in the second quarter, on the back of the ongoing price hikes.

From the article "Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu" by Ken Bock.

Previously In The News

Research: 6% US broadband homes have gigabit-speed services

New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...