Providing Market Intelligence for 40 Years

In The News

Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu

Netflix subscribers had been loyal till last year, as a recent study by Parks Associates revealed that its users were far less likely to discontinue the service, compared to those of Amazon’s Prime Instant Video and Hulu. However, Netflix has seen a relatively larger number of cancellations this year, particularly in the second quarter, on the back of the ongoing price hikes.

From the article "Netflix, Inc. (NFLX) Customer Satisfaction Lead Narrows On Amazon.com, Inc. (AMZN), Hulu" by Ken Bock.

Previously In The News

WWE Hires New Executive For China Expansion

So far, WWE's 24-hour video service is available in 180 countries across Asia, Europe and other regions. By the end of 2015, WWE posted nearly 280,000 paid international subscribers, accounting for...

Marketing to millennials, a generation investing in home security

According to Dina Abdelrazik, a research analyst at Parks Associates, 34 per cent of millennials (defined as those born between 1982 and 1998) have a security system. Fourteen per cent have a self-...

Experts: Wal-Mart Pay Needs Perks

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...