Providing market intelligence for more than 35 years

In The News

Netflix, Inc. (NASDAQ:NFLX) Users Sharing Account Passwords, Details With Others

In fact, according to a recent study from Parks Associates, Netflix could lose an estimated $500 million in 2015 because of global account credential-sharing. Moreover, “The Cost of Piracy” report discovered that six percent of U.S. households utilize a streaming service unregistered by any household member. What’s troubling is that it’s mostly young people taking part in this practice.

Netflix, which has about 65 million international users and has been growing thanks to overseas adoption, does offer multiple account types:

  • Basic: $8 per month; number of screens to watch on is just one.
  • Standard: $9 per month; number of screens to watch on is two.
  • Premium: $12 per month; number of screens to watch on is four.

From the article "Netflix, Inc. (NASDAQ:NFLX) Users Sharing Account Passwords, Details With Others" by Andrew Moran.

Previously In The News

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....