Providing Market Intelligence for 40 Years

In The News

Netflix, Inc. (NASDAQ:NFLX) Users Sharing Account Passwords, Details With Others

In fact, according to a recent study from Parks Associates, Netflix could lose an estimated $500 million in 2015 because of global account credential-sharing. Moreover, “The Cost of Piracy” report discovered that six percent of U.S. households utilize a streaming service unregistered by any household member. What’s troubling is that it’s mostly young people taking part in this practice.

Netflix, which has about 65 million international users and has been growing thanks to overseas adoption, does offer multiple account types:

  • Basic: $8 per month; number of screens to watch on is just one.
  • Standard: $9 per month; number of screens to watch on is two.
  • Premium: $12 per month; number of screens to watch on is four.

From the article "Netflix, Inc. (NASDAQ:NFLX) Users Sharing Account Passwords, Details With Others" by Andrew Moran.

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...