Providing Market Intelligence for 40 Years

In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the firm's OTT Video Market Tracker (which relies on consumer surveys, network traffic information, and reported OTT video service provider info), they provide a rare look into a competitive market.

From the article "Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks" by Troy Dreier.

Previously In The News

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Apple TV is losing badly to Roku and Amazon in the living room, survey finds

Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on thos...

PERS Disruption

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enab...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...