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Netflix, Amazon, Hulu Dominate OTT Market, But Niche Players Gaining Ground

A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu.

The three main players have a serious stronghold, with only 6 percent of U.S. broadband households subscribing to any other OTT service without also subscribing to Amazon, Hulu, or Netflix. Parks Associates’ OTT Video Market Tracker also found that only 3 percent subscribe to one or more sports OTT video services, such as MLB.TV, NBA League Pass, or WWE Network.  

From the article "Netflix, Amazon, Hulu Dominate OTT Market, But Niche Players Gaining Ground" by Bevin Fletcher.

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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