Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Associates shows just how dominant they are: Only 6 percent of U.S. broadband homes subscribe to a different over-the-top (OTT) service without also subscripting to one or more of the top 3.
This data comes from Parks Associates' OTT Video Tracker service, which finds OTT adoption is slowing. As a result the growth area for OTT is in multi-service households, not new households. Currently, one-third of broadband homes subscribe to multiple services. Among niche video services, Parks sees Crunchyroll and WWE Network as developing dedicated followings: Crunchyroll counted over 1 million subscribers globally in February, while WWE Network reported 1.95 million global subs in April.
From the article "Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription" by Troy Dreier.
The Zigbee Alliance and Thread Group say this is the first time developers can confidently use an established, open, and interoperable IoT language over a low-power wireless IP network, which will hel...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
