Providing Market Intelligence for 40 Years

In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Associates shows just how dominant they are: Only 6 percent of U.S. broadband homes subscribe to a different over-the-top (OTT) service without also subscripting to one or more of the top 3.

This data comes from Parks Associates' OTT Video Tracker service, which finds OTT adoption is slowing. As a result the growth area for OTT is in multi-service households, not new households. Currently, one-third of broadband homes subscribe to multiple services. Among niche video services, Parks sees Crunchyroll and WWE Network as developing dedicated followings: Crunchyroll counted over 1 million subscribers globally in February, while WWE Network reported 1.95 million global subs in April.

From the article "Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription" by Troy Dreier.

Previously In The News

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive