Providing market intelligence for more than 35 years

In The News

Net Insight works magic with Tata

Delays on internet feeds can often mean that sports fans viewing the same game on different media often see the same content on different devices at different moments. The delays over the internet can be as long as minutes, this latest solution using the Net Insight OTT solution enables the delivery of video content to any device simultaneously so the delay does not impact the experience. For some businesses such as bars this can be important, hearing the celebrations from a rival bar occurring a few seconds, perhaps longer, before your own could easily mean a loss of business.

It is not just the impact on bars. The online betting industry has invested millions into getting the edge over the punter. They now offer a wide variety of in-game betting options that are skewed in their favour as they have information earlier. By speeding up the delivery of information through the media and taking away much of the delay it should reduce some of their edge.

Combining Tata Communications’ Media Ecosystem, including its Video Connect service, and Net Insight’s industry-first OTT solution will allow the two companies to take a part of the global OTT video market which is forecast to have revenues of $19 billion (Parks Associates 2015).

From the article "Net Insight works magic with Tata" by Steve Brooks.

Previously In The News

ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst

One in five U.S. internet households owns a TV antenna, and 12% that don’t plan to buy one in the next six months, according to Park Associates’ new ”ATSC 3.0: Impact and Opportunity for Video Service...

Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024

“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...

The Sensible Dwelling Cybersecurity Tales That Mattered This Year

In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018. From...

How to protect your Cyber Monday packages from porch pirates this holiday season

Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...