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Net Insight works magic with Tata

November 25, 2015

Enterprise Times

Delays on internet feeds can often mean that sports fans viewing the same game on different media often see the same content on different devices at different moments. The delays over the internet can be as long as minutes, this latest solution using the Net Insight OTT solution enables the delivery of video content to any device simultaneously so the delay does not impact the experience. For some businesses such as bars this can be important, hearing the celebrations from a rival bar occurring a few seconds, perhaps longer, before your own could easily mean a loss of business.

It is not just the impact on bars. The online betting industry has invested millions into getting the edge over the punter. They now offer a wide variety of in-game betting options that are skewed in their favour as they have information earlier. By speeding up the delivery of information through the media and taking away much of the delay it should reduce some of their edge.

Combining Tata Communications’ Media Ecosystem, including its Video Connect service, and Net Insight’s industry-first OTT solution will allow the two companies to take a part of the global OTT video market which is forecast to have revenues of $19 billion (Parks Associates 2015).

From the article "Net Insight works magic with Tata" by Steve Brooks.

Previously In The News

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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