Providing market intelligence for more than 35 years

In The News

Nerd Alert rocks home tech repair boat

Consumer and small business tech support is a $30 billion industry with U.S. households accounting for 40 percent of that, according to Parks Associates, a market research and consulting firm based in Dallas.

The Geek Squad offers on-site training that starts at $149 an hour, according to the Best Buy website. Data recovery services are $49.99 if you ship your computer to the company or have it done in-store.

Nerd Alert charges $40 an hour for training and troubleshooting, and the clock starts ticking when the tech enters the home. The tech keeps 70 percent and Nerd Alert gets 30 percent. They are hooked up with customers through the Nerd Alert website, nerdalert.com.

From the article "Nerd Alert rocks home tech repair boat" by John Nelander.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...