According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
