According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.
From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"
Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...
The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...
Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...
A growing number of U.S. broadband households is spending more time watching user generated live content on social media, according to a new industry report from Parks Associates. The growth in this s...
