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Need to Know: Why do we need cross-media measurement?

September 05, 2024

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.

From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"

Previously In The News

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Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

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Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...

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Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

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