Register

I agree with the Privacy Policy

In The News

Need to Know: Why do we need cross-media measurement?

September 05, 2024

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of devices left to read, watch and listen to media content.

From the Nielsen's Insights article, "Need to Know: Why do we need cross-media measurement?"

Previously In The News

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Netgear Announces Orbi Tri-band WiFi System for Greater Home WiFi Coverage

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...

‹
1
2
...
166
167
168
169
170
171
172
...
730
731
›