A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in the United States and lower-than-expected sales, there is plenty of room for improvement in the public perception of virtual reality headsets.
From the article "Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality" by Allison Halliday.
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
