In The News

Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

December 30, 2016

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in the United States and lower-than-expected sales, there is plenty of room for improvement in the public perception of virtual reality headsets.

From the article "Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality" by Allison Halliday.

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Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

Previously In The News

Content providers will take control of their OTT future

Voice shopping in retail expected to grow to $40 billion by 2022

Research: over 50% of U.S. broadband households stream content on TV screens

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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