Providing market intelligence for more than 35 years

In The News

Nearly half of Western European broadband homes have smart TV

Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV.

SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highest percentage of such ownership. The data found that over 50% of broadband households in the country have this Internet-connected CE device.

"Europe has served as an early market for new online video services," said Brett Sappington, director, research, Parks Associates. "As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers ... the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of over-the-top (OTT) video services."
 

From the article "Nearly half of Western European broadband homes have smart TV" by RapidTVNews.com.

Previously In The News

Netflix, Hulu, Univision Now: Streaming Service Offer Choice, Savings

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...