Providing market intelligence for more than 35 years

In The News

Nearly half of Western European broadband homes have smart TV

Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV.

SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highest percentage of such ownership. The data found that over 50% of broadband households in the country have this Internet-connected CE device.

"Europe has served as an early market for new online video services," said Brett Sappington, director, research, Parks Associates. "As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers ... the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of over-the-top (OTT) video services."
 

From the article "Nearly half of Western European broadband homes have smart TV" by RapidTVNews.com.

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

AmberSemi Develops AC Direct Lighting Control Engine Silicon Chip

The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...