Providing Market Intelligence for 40 Years

In The News

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription.

That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year.

“Free OTT trials are effective in converting a sizeable portion of trial users into subscribers,” said senior analyst Glenn Hower of Parks Associates, which conducted the study. Hower admits that while there is a potential for “free trial abuse” only about 1 percent of consumers are “serial trialers” who abuse free trials to avoid paying for services.

From the article "Nearly a Third of Streaming Service Trials Result in a Paid Subscription" by Chris Ariens.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

CNET's Next Big Thing: Will our homes remain our headquarters?

To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive