Providing Market Intelligence for 40 Years

In The News

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription.

That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year.

“Free OTT trials are effective in converting a sizeable portion of trial users into subscribers,” said senior analyst Glenn Hower of Parks Associates, which conducted the study. Hower admits that while there is a potential for “free trial abuse” only about 1 percent of consumers are “serial trialers” who abuse free trials to avoid paying for services.

From the article "Nearly a Third of Streaming Service Trials Result in a Paid Subscription" by Chris Ariens.

Previously In The News

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according...

Study: OTT Streaming Hours Grew by Over 100% Last Year

The company’s data also revealed that TV-connected streaming devices were the most popular for streaming OTT services. Most videos were consumed through devices such as Amazon Fire TV, Roku, and gamin...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive